LiveX

LiveX is our experimental cannabis brand, ensuring each product run is unique. Our exclusive line of live resin vape products combines live terpene profiles with cannabinoids, specifically melting THCA into D9THC for a potent, full-spectrum experience. The brand's creative direction reflects this experimental approach, featuring intentionally incomplete designs, abrupt edits, and a blend of Latin and English text. Teressa Cucala created the LiveX hero images, while the animations and additional creative elements were generated using AI and video glitch programs. The aligning approach from product to creative is not to compare the last experience to the current, but to look towards the next.

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