Creating brands through divergent perspectives.
Brands spend millions on strategy and research and then when it comes to execution it comes out looking the same. Over time before Contentious this was my experience. There are car photographers that work with all the car brands. People are diverse and they choose diversity in their lives but creatively do we give the diversity in the brands they choose?Does what they choose stand out? Contentious Inc was born of this, make brands stand out because the creative and thinking behind them is intended to.
Product Development. Naming. Brand Creation/Branding, Illustration, Animation, Social Media. Photo & Video Creative/Art Direction. Packaging. Go to Market.
Being different means it has a different story begining to end.
Flower Powder delivers a true smoker’s high in the convenience of an edible powder. Our quick-dissolving, fast-acting powder uses the entire cannabis flower, including its full strain-specific terpene profile. This allows your body’s THC absorption processes to deliver that unbeatable smoker’s high anywhere a joint would cause a stir. This is a product created and launched inhouse with Supergalactic Brands in my role as CCO/CBO.
Product Creation. Product Development. Naming. Brand Creation/Branding .Illustration, Animation, Photo & Video Creative/Art Direction. Packaging. Go to Market.
Collaborate with someone who doesn’t know you.
Somewhere along the way, the social aspect of marijuana got lost. That’s why we created RollOne, weed that was created to share. The RollOne identity started from the plastic container where you used to store your weed, but also played nicely into the simply joyful act of rolling a joint. This analog feel was brought out by the immediacy of the images and the simplicity of hanging out with friends. We brought together a group of brothers, their girlfriends, and a lifestyle still photographer for a video shoot on the Columbia River. RollOne was just like an analog camera where you don’t know what you are going to get until it develops. Cannabis is digital. Weed is analog.
Product Development. Naming.Brand Creation/Branding. Photo & Video Creative/Art Direction. Packaging. Go to Market.
Creating a brand that can be marketed successfully
Second in a series of brand content shoots for Roll One we went to Brooklyn and shot a series of friends with photographer Jacob Pritchard.
Product Development. Naming. Brand Creation/Branding. Photo & Video Creative/Art Direction. Packaging. Go to Market.
Original vs Risk. We don’t believe “in take a risk”.
Modern Flower : A Modern Conversation About Cannabis.
For the canna-curious to the more seasoned user, Modern Flower offers quality, approachable products to fit contemporary medical marijuana lifestyles.
Product Development. Naming. Brand Creation/Branding. Packaging. Photo, Video & Animation Creative/Art Direction. Go to Market.
Who We’ve Worked With.
CANNABIS
Harvest House of Cannabis
Evolab
Co2lors
Loveli
Modern Flower
FlorHaus
RollOne
Sano Gardens
High Profile
Dream Steam
SPORTS & LIFESTYLE
Nike
Airwalk
The North Face
Oakley
Outside TV
Scarpa
Gregory Packs
Audi
Land Rover
Mercedes Benz
BEAUTY & FASHION
Maybelline NY
Fekkai
St John
Napapijri
Shoes.com
Dr. Martens
Nine West
Converse
Revo
Sally Hansen
“If you don’t want to get challenged, go someplace else.”
Your customer is not a “Persona.” They are not simply an algorithm of the last breakfast cereal they bought plus their last app download multiplied by their zip code. Your customer is complex. Each has a myriad of passions.That’s why we, at Contentious, engage unusual combinations of creative people to bring your brand to life. From the agitation of varying views of your product, we create a depth and a connection that cannot be matched.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Evolving brands through divergent perspectives
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.